Social media management tools change how people interact with businesses, brands, and organizations.
As these tools get more sophisticated, it has become more important for organizations to stay on top of their social media presence by acting as strategic influencers.
Social media is a great way to engage with and inform your customers, but you can greatly impact your business if you don’t manage it properly.
In this post, we look at 12 of the best social media management tools to help you manage your social media presence and create your social media strategy.
12 Best Social Media Management Tools
1. Agorapulse
Agorapulse is one of the best social media management tools out there.
It comprises of the primary social inbox, scheduling features, analytics, visual calendar, and team collaboration.
Agorapulse allows for boosted Facebook posts to capture your audience and also provides competitor analysis.
Pros of Agorapulse
- Analytics Reporting
- Great for Individuals & Groups
- Intuitive Interface
- Scheduling & Publishing
- Team Features
Cons of Agorapulse
- Limited Social Integration
- Price
- It doesn’t possess an influencer feature making it difficult to stalk your favorite industry leaders.
Irrespective of its fault, Agorapulse has a large following of niche users whose needs are met by this social media management tool.
Agorapulse works with Facebook, Twitter, YouTube, Instagram, and LinkedIn. Plans start at $79 per month.
2. Buffer
Buffer is considered one of the best social media management tools for companies on a tight budget.
It is trusted by individuals, brands, agencies, and businesses to drive meaningful results and engagement on social media networks.
Buffer is an easy-to-use Social Media tool that simplifies the content planning process and offers engagement, team features, analytics, and publishing social media posts with one queue.
It also offers a free plan that allows one user to access three social channels.
Pros of Buffer
- It works for Instagram, Facebook, LinkedIn, Twitter, and Pinterest.
- It has a free 14-day trial available.
- Buffer’s plan includes a post-scheduling tool, Instagram tagging, a calendar view tool, and custom video thumbnails.
Cons of Buffer
- Buffer doesn’t work with as many major platforms as competitors( it doesn’t work with YouTube).
- It does not feature an influencer search.
- Its expensive plans include only six users.
- Its client management support system is limited.
Pricing starts at $15 per month.
3. eClincher
eClincher is an all-in-one social media management tool loaded with the necessary value every social media team needs.
There are many values in the features and capabilities offered by this software, such as competitor analysis, comprehensive content publishing, social media campaign tracking, omnichannel-tailored social media post-editing, and savvy drag-and-drop visual calendar.
Businesses choose eClincher based on user feedback; they push out more value on investment to larger business teams, marketing agencies, and franchises than their competitors.
This highly-ranked social media management tool has everything you need to execute your social media marketing strategy.
Pros of eClincher
- The unified inbox facilitates faster responses and increased social engagement.
- It is equipped with one of the most effective tools for managing numerous accounts.
- It offers an excellent system for scheduling and reusing previously published information.
Cons of eClincher
- Auto-posting is difficult at times.
- There are distinct queues for each platform.
Conclusively, eclincher works with Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and Tiktok.
They range from $59 monthly to $219 for more advanced plans. Their pricing supports up to 40 social media profiles but requires a more custom social media plan for clients with hundreds of profiles.
4. Brandwatch (Falcon.io)
Brandwatch (Falcon.io) is a cloud-based social media marketing and customer experience management solution consisting of engagement tools, measuring, social media listening, publishing content, and customer data management.
This software offers support through email, online guides, tutorials, and a ticket submission portal 24/5 on business days and selected hours during weekends.
In addition to social monitoring and listening, Brandwatch (Falcon.io) possesses a social inbox feature.
Although it doesn’t have an influencer search feature, Brandwatch (Falcon.io) is a comprehensive tool that can serve any business size.
Falcon.io also makes page creation easier using the campaign builder, which consists of pre-designed templates providing APIs that present metrics on social data, audience, and content, for integration with client CRM, CMS, and analytics system.
It also offers users a content calendar that lets them plan, create, and schedule content in cooperation with marketing teams.
Brandwatch (Falcon.io) works with Instagram, Facebook, LinkedIn, Twitter, and YouTube.
5. HootSuite
HootSuite is highly ranked for its analytics and tracking tools. This tool enables you to give an analysis of engagement and trends in real time.
HootSuite is known for monitoring, content curation, RSS integration, and organization. It also has an impressive reputation.
Whether small or large, many businesses begin with HootSuite and later scale to other tools that better meet their needs.
The size of HootSuite can not be over-emphasized as its educational HootSuite Academy and marketing art help you acquire knowledge on social media marketing and let you pay for certifications to arm yourself with the necessary skills to succeed.
Pros of HootSuite
- Availability of a free plan
- Free 30-day trial
- Its professional plan begins at $29 per month
- Hootsuite connects with over 20 social networks, including Instagram, Twitter, Facebook, YouTube, and Pinterest.
- The tool offers bulk social media scheduling where you can upload several posts all at once in addition to client management support.
- It is also a fully integrated tool with a great social listening feature.
Cons of Hootsuite
- Some of the analytic reports of HootSuite come with an added cost
- Its free plans have limited tools
- The plan can be expensive if you spend a considerable amount on ads monthly and if you have many social profiles.
- HootSuite doesn’t have an influencer search, social inbox, or an Auto Post feature.
6. Later
Later started as a social media posting tool with Instagram as its primary social channel.
It provided content planning to help enhance the appearance of the Instagram feed but has developed into a visual calendar including most social media channels.
Later, it doesn’t have an RSS integration or a social inbox; it offers an analytics feature to improve your content planning.
Later is a social media management tool that is best for visual calendars and schedulers.
Ever seen a Facebook ad for Later? You’d be surprised you can add your Facebook pages to increase your posting schedule.
Despite this, the platform is limited to Facebook and Twitter. Suppose your focus is Facebook Marketing or publishing social media posts to multiple social media channels.
In that case, you might want to consider another social media platform, as Later is focused highly on Pinterest and Instagram.
The price of Later ranges from $7.5-$41 per month.
7. Loomly
Loomly is a social media management tool that is best for content creation and branding.
Although Loomly doesn’t have an influencer search, it is a tool that will be of great value to large teams that want to leverage social media strategy.
Loomly also has a content suggestion feature and visual calendar that helps social media managers in their curating strategy.
They also provide client management and social media monitoring features even without a social inbox.
Loomly also possesses broad plans for teams of up to 26 people, and these plans come with features such as automated publishing, audience targeting, analytics, post-review, interaction tracking, and more.
These plans include;
- Base plan for two users for $25 per month
- The standard plan for six users for $57 per month
- Advanced plan for up to 16 users for $119 per month
- Premium plan for up to 26 users for $249 per month.
Pros of Loomly
- The base plan starts at just $25 per month.
- It shares and manages all your social assets in one place.
- Free trial for 15 days, irrespective of the tier of coverage you want to try out
- There’s a real-time optimization of posts.
- Each of their plans comes with email and chat customer support.
Cons of Loomly
- Companies with large ad spend may have to upgrade to a more expensive plan, irrespective of their team size.
- The plans for large teams are usually costly.
Loomly integrates with Facebook, Instagram, LinkedIn, Tiktok, YouTube, Twitter, and Pinterest.
8. MeetEdgar
MeetEdgar possesses automation and scheduling features that make it outstanding.
It also provides continuous posting, automatically curating and resharing important posts on your social media accounts.
The fact that MeetEdgar aids time-strapped businesses in automating their accounts makes it one of the best social media management tools for automation.
MeetEdgar is a social media management software that carries out continuous posting that ensures you’re constantly engaging your audience, organizes category-based scheduling that saves your time and effort, and allows you to create posts using a browser extension.
With MeetEdgar, you enjoy access to an unlimited content library, which will be shuffled and scheduled on your behalf by the platform.
It also lets you set up your account to upload your newest content automatically. Using an automatic link shortener helps you save space when you share your content on social media.
There are two main plans that MeetEdgar offers:
- Edgar Lite plan for $19 per month
- Edgar plans for $49 per month.
Both plans offer similar tools, but while the more expensive plan offers 1000 recurring scheduling time slots per week, the Edgar Lite plan offers just 10.
Pros of MeetEdgar
- Seven days free trial
- Excellent automation and scheduling features
- Analytics for engagement and response
- The cheapest plan starts at just $19 per month.
Cons of MeetEdgar
- It doesn’t have a central inbox for messages or managing comments
- It only integrates with Instagram, Facebook, Twitter, YouTube, and Pinterest.
9. Sendible
Sendible is a social media management software best for integration as it allows you to integrate with so many platforms, including
- YouTube
- Google Analytics
- WordPress
- Slack
- Canva
- Medium
- Tumblr
- Google Drive and so much more.
In all, Sendible allows you to work with 26 different platforms. With Sendible being able to sync with all the top social media networks and popular tools, it allows you to manage every aspect of your social media strategy in one place, which is time-saving.
It is also the best tool for targeting digital agencies looking for an end-to-end solution that includes a CRM.
Although Sensible doesn’t have an influencer search, it does have a CRM system that helps users interact and communicate with influencers in real-time. Plus, their live chat feature is solely for paid users.
Sendible provides companies of different sizes with four plans:
- Starter plan for $24 per month,
- Traction plan for$84 per month,
- Growth plan for $169 per month
- Large plan for $254 per month
You must either pay for a year of software access or about 15% more for your monthly plan to secure.
Pros of Sendible
- 14-day free trial
- Useful social media dashboard that lets you monitor your social media game in one place
- Save up to 15% when you pay for a year of management upfront.
- More integration options than other providers
Cons of Sendible
- No free option
- Basic plans are solely for one user.
Conclusively, all Sendible plans include keyword tools, workflow tools, ten queues, bulk scheduling, content publishing, and an inbox for engagement and monitoring.
10. SocialPilot
The socialPilot software is believed to be one of the best social media management tools for small teams because their lowest professional plan allows up to 3 users for just $25 per month.
SocialPilot is the go-to plan for any business that wants access to affordable social media software for more than one user.
The software has three plans in total.
- The professional plan is for up to 3 users and 25 social media accounts for $25 per month.
- Small team plan for up to 5 team members and 50 social media accounts for $41.66 monthly.
- The agency plan includes up to 10 team members, and 100 social media accounts for $83.33 monthly.
To access these plans, you must pay a year of access upfront after your free 14-day trial.
However, it is worth noting that SocialPilot plans have a limited number of posts you can publish daily.
While their professional plan allows 200 posts per day, the small team plan is limited to 500 posts per day, and the agency plan limits you to 1000 posts per day across your clients.
Pros SocialPilot
- It can integrate with Box, Canva, Zapier, and more. It works with LinkedIn, Facebook, Instagram, Pinterest, Twitter, Tumblr, and Google My Business.
- It can manage a minimum of 25 social media accounts with any plan.
- 14-day free trial.
- You get a discount when you pay a year’s usage upfront.
Cons of SocialPilot
- There is a limited number of posts to publish per day in each plan.
- The lowest plan also requires payment of a year upfront
- Basic plans don’t include many features or tools.
In conclusion, bulk scheduling, a browser extension, unlimited scheduling, customer support, and access to social media analytics are all features that come with every plan from SocialPilot.
11. Sprout Social
Due to the platform visibility, analytics across all major social media platforms, and publishing features, Sprout Social is considered the best software for business.
It also provides one of the longest free trials. Businesses choose Sprout Social because of their analytics and scheduling tools, their mobile app for Android and iOS, and their paid promotion tools to help you boost Facebook posts extraordinarily.
One major benefit of Sprout Social is its 30-day free trial with any of their plans.
Therefore, if you have doubts concerning this software, you can try out this free trial for a whole month.
It also supports all the major social media platforms- Instagram, Twitter, Facebook, Google+, Pinterest, and LinkedIn- making it the best choice for all-in-one management.
Its analytics and reports help you control your user engagement and return on investment (ROI).
Its excellent user dashboard also allows you to handle your social network in one place.
Sprout Social also offers scheduling tools that make creating posts a walk in the park.
The software has three plans you can choose from.
- Standard plan for $99 per month
- Professional plan for $149 per month
- Advanced plan for $249 per month.
Pros of Sprout Social
- It has a social inbox tool that allows you to communicate and engage with your audience.
- 30-day free trial
- Analytics tools for Twitter hashtags
- Social media monitoring tool
Cons of Sprout Social
- It has a limit to the number of social profiles you can handle
- Its standard plan starts at $99 per month, which is quite expensive.
12. Zoho Social
Zoho is one outstanding social media tool that consumers can use to handle their business’s social media areas while managing webinars, emails, accounting, and projects.
Based on the CRM product they provide, in addition to social media management software, Zoho is considered the best all-in-one tool.
Zoho offers a broad social media management software that you can buy separately or integrate for full all-in-one management.
You can also use it to store and manage your email, generate and oversee products, and handle your accounting in one place.
In addition, this software provides two plans for businesses and individuals:
- Standard plan for $10 per month
- Professional plan for $25 per month.
Both plans allow you to publish and schedule posts across different platforms, access a Bitly integration and URL shortener, and access summary reports and analytics.
In conclusion, Zoho offers social media networks for agencies that handle at least ten different brands under their business umbrella; there’s also access for one team member and brand and the ability to publish multiple posts anywhere.
Takeaway
Every business’s needs will dictate the type of social media software that will befit it based on its requirements, preferences, and budget.
However, choosing a partner that will help you and your team save valuable time automating social media marketing processes, actionable insights, and collaboration workflows is advisable.
Go through the list of the best social media management tools above to know the right one that suits your business and supports the social media channels you need.
