Introduction to Microsoft Clarity Web Analytics

Microsoft Clarity

Microsoft clarity is a tool that provides website owners with session playbacks, filters, metrics, and visual heatmaps to help them improve their user experience.

It is a free-to-use analytics product built to help site owners improve their website experiences by understanding the site visitors’ behaviour better.

Microsoft announced that Microsoft Clarity is out of beta and now generally available to use on the 28th of October. Microsoft Clarity was firstly launched in 2018 as a beta version.

It provides site owners with a dashboard to help them get a complete understanding of user interactions and filters to drill down on various types of interactions.

The tool provides site owners with individual session replays and visual heatmaps that illustrate user engagements. With Clarity, site owners can make more informed decisions about the modifications they should make to their website.

With Microsoft Clarity, site owners can see the part of their website that gets the least and most engagement, and it also provides an invaluable interface for debugging.

Microsoft Clarity provides us with the tools to make informed decisions about changes to our website using real evidence. Also, this tool works in such a way that helps to respect your users privacy and data security.

Also, building out the kind of system which can provide this evidence on our own can be time-consuming and complicated.

Benefits of using Microsoft Clarity

It is easy to use

Microsoft Clarity is simple to use for both developers and non-developers. It is built so that anyone that is trying to improve their website can use it. If we want to understand our users without having to analyze the ocean of data that can be derived from operating a website, Microsoft Clarity is our tool.

Microsoft Clarity is designed to have a shallow impact on our page load times, so we can make sure users navigating our site won’t have to wait for pages to load.

Besides, Clarity doesn’t place caps on our traffic so whether we get 15 visitors per day or 200,000, the tool will be able to handle our traffic with no additional cost for us.

It provides an insights dashboard to view our website performance

The tool provides a dashboard of aggregated metrics to help us get an overall understanding of the traffic on our website. At a glance, we will be able to see how many users scrolled up and down a page in search of something they couldn’t readily find or how many users were clicking on non-existent links.

We can only see things like how much time the average user spends navigating our website or how many concurrent javascript errors are occurring across our users.

As site managers, the statistics that we provide can be divided using several of the session filters that we provide for recordings. The statistics allow us to drill down on specific patterns of user behaviour that can provide the basis for making the right decisions about modifying our site.

It aligns our expectations to observations with session playback

Microsoft Clarity gives us the tools to make data-driven decisions in light of what is happening on our site. It helps us to root out pesky identify edge cases and inform about new site features.

With Clarity, website designers and site owners can examine users behaviour as it occurs because the tool can view recordings of individual sessions. The filtering mechanism that we can use to slice recordings allows us to get too granular about which recordings we should select.

Microsoft Clarity also uses machine learning to identify novel patterns in session recordings like excessive scrolling, dead clicks, and rage clicks, and we can use these classifications to filter our sessions as well.

When we say Rage clicks, it refers to a behavioral pattern where a user clicks several times on a portion of our page that they think should hyperlink somewhere else, but which doesn’t.

These repeated clicks can help us identify UI components that are not working how they should be or even be a good indicator of non-intuitive portions of our page.

It allows us to know what our users want

With heatmaps, Microsoft Clarity was able to provide site owners with a visual way to examine large numbers of user interactions. Also, we have two types of heatmaps: scrollmaps and clickmaps. Both of these views transform a whole lot of data into an easy to understand report.

Scrollmaps can tell us whether our visitors are actually seeing the content that we want them to see. On the other hand, Clickmaps tell us the content on our page that visitors are interacting with the most.

The aggregate nature of heatmaps helps us qualify user trends and behaviours. Also, they make it easy to provide data-driven justifications and communicate impact to stakeholders for design decisions.

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