The best survey tools make it simple and quick to get customer feedback to aid with company insights and boost growth.
There are always ways to make products or services better for businesses, but it may be challenging to determine which improvements would most satisfy consumers.
Even decisions that make sense inside the firm might look strange and unsettling to outsiders.
Additionally, while it’s simple to assume that buyers prioritize affordability above all other factors, the reality is that they’re more willing to spend more for a superior experience.
Additionally, there could be more effective methods to deal with clients or discover new interests that might be used for cross-selling.
This is meaningless if there is no accurate means to determine and assess consumers’ desires.
One method to achieve this is by using forms and survey tools. While some CRM software may already include built-in feedback choices, these options aren’t always customizable or contain bias, which makes it difficult for customers to submit the feedback they want.
This also happens to straightforward email surveys. Using forms, you may better design and analyze replies without making the user experience so challenging that it discourages people from providing feedback.
Here are the best survey tools to help you connect with consumers and better understand how to provide them a better business experience rather than simply what they desire.
1. Lucky Orange
Lucky Orange Surveys, one of the best survey tools, assists in making connections between visitor feedback and actual visitor behavior in your customer experience.
This tool’s segmentation and triggering capabilities are where its greatest strength rests.
Based on factors like traffic source, browser type, or on-site action such as rage clicks or seeing a certain page, one out of four survey kinds starts.
A visitor’s profile is updated once they see or respond to a survey, allowing you to see a history of their interactions with your website.
A Lucky Orange membership gives you access to limitless surveys and personalized triggers.
HubSpot and Lucky Orange directly connect, making installation simple and dependable.
Lucky Orange’s features, including surveys, are accessible with any plan. You should use the free version if you’re interested in Lucky Orange’s survey tool.
However, you may look at its premium plans if your company also hopes to boost website traffic.
2. Delighted
NPS, CSAT, Smileys, and 5-Star surveys are just a few of the straightforward customer survey programs that Delighted excels at helping startup companies build.
You can get up and running quickly with a self-serve setup and more than 40 integrations.
Everything you need to get replies and useful insights is included in the free plan, including question and survey branding.
Your surveys may be distributed in various methods, including by email, the web, links, or in-app using SDK.
Delighted offers free connections with various programs, including Slack, Intercom, Stripe, and Google Sheets.
As a Qualtrics company, Delighted enables a smooth migration to a full-stack enterprise experience management system as your business expands.
With Delighted’s subscription plans, you may send up to 20,000 surveys each month, add up to 10 more questions, and access premium connections, allowing you to gather all of your customer data in one location.
Aside from being able to add 20 others to your account, you’ll also have access to AI-driven feedback analysis. This is undoubtedly one of the best tools for surveys.
3. QuestionPro
A survey tool aimed primarily at companies is called QuestionPro.
While it does include an effective free tier with many features, the limit of 100 replies per survey is often insufficient.
If you don’t mind spending money on the service, you’ll discover it offers many functionalities, such as survey templates with hundreds of well-created questions.
Additionally, you may choose from a current collection of themes, password-protect your surveys, and even brand surveys with a company logo.
The survey creation procedure is less user-friendly than others on this list of the best survey tools, but it more than makes up for it with a wide variety of benefits and potent statistics.
This could be the reliable survey tool you seek if you’re a business.
4. Alchemer
Alchemer is one of the best tools for surveys. Additionally, it offers some good automation features, like sending emails or alerts in response to responses or streaming answers to new questions.
Alchemer also offers a broad range of question kinds and filtering choices to guarantee that the right questions are being asked.
Although the reporting may need some improvement, the cost is somewhat high.
Alchemer is still one of the best survey tools available, despite the controversial cost. A 7-day free trial is available for Alchemer.
Self-service survey options begin at $55 per user every month with them. Simple polls and individual surveys are appropriate uses for this strategy.
5. SurveyNuts
SurveyNuts is one of the best tools for surveys available. You may use this tool to construct your first survey without logging onto the site, giving you an ideal chance to try out its capabilities. Additionally, it is quite easy to use.
Once you’ve decided which questions to include and written them down, all that remains is to distribute your survey and monitor the results.
You may include open-ended questions and even utilize visuals in addition to questions with predetermined answers.
The surveys themselves are contemporary, but there aren’t many design possibilities.
Overall, this tool is ideal if you want to rapidly build out surveys without fine-tuning every design detail.
6. Formstack
An excellent example of a survey product with a broad scope is Formstack. The online form tool enables the creation of complex surveys and data collection from respondents’ replies.
However, it may also be used for straightforward customer feedback panels on websites and social media platforms.
By integrating it with other sales management solutions, it is used by many businesses to handle leads and examine their conversion rate.
It integrates with MailChimp to make it possible to collect feedback and information from current client databases in a targeted manner.
It functions well as a survey tool, even though it lacks the templates provided by other competitor solutions.
There are four costing tiers: Bronze, Silver, Gold, and Platinum. The Bronze package provides a single-user solution with simple forms and no application integration.
At the opposite extreme of this spectrum, the Platinum plan provides a multi-user license with the capacity for several forms and thousands of monthly submissions.
7. SurveySparrow
The respondent seems to be a messaging app in the amiable Conversational User Interface (CUI).
Either choose an existing template or create one from scratch. You also have choices like Display Logic, Drag and Drop, and many more to keep the respondents interested.
These are sufficient justifications to place SurveySparrow among the best survey tools for your business.
With SurveySparrow’s built-in automation, you can regularly plan re-surveying and communicate the findings with each channel’s target audience.
Due to SurveySparrow’s analytical reports and insights, you may also understand the data gathered much more clearly. You’ll adore SurveySparrow for all the right reasons.
The monthly price is $19 to start. Additionally, SurveySparrow has express plans for CX and 360-degree performance reviews.
8. SurveyMonkey
SurveyMonkey has over 40 million registered users and is one of the best survey tools.
It provides a complete solution for creating questionnaires and metric analysis tools.
It makes it possible for people without coding experience to design sophisticated question sets and handle the replies quickly and effectively.
Within minutes of signing up for free, you can start creating surveys. However, you can’t view the data gathered in CSV or Excel XLS unless you’ve subscribed to a premium alternative.
Additionally, the cost increases if you plan to use any complex branching and pipeline capabilities or anticipate receiving more than 1000 replies each month.
Many price levels are available, with Team Advantage being the least expensive.
Control over survey sharing, team analysis, a shared asset library, personalized visuals, and simple data exporting are all made possible.
Benchmarks, business tools, and multilingual surveys are among the features of the next tier, Team Premier.
Additional security and compliance tools and necessary admin administration and migration are included with the Enterprise subscription.
9. ProProfs Survey Maker
You may create as many surveys as possible with the basic free plan ProProfs Survey Maker offers.
You may use this tool’s sophisticated reporting capability to assess the survey findings visually.
The survey’s information, such as who participated, the day or month it was completed, etc., is simple to figure out.
Additionally, it is simple to link with other programs like MailChimp, Zendesk, Freshdesk, and others.
You must subscribe to one of ProProfs’ premium plans to get more than ten monthly replies.
These plans include responder email alerts, customized welcome and thank you pages, and other perks.
10. JotForm
JotForm is an online tool for creating web and email surveys that competes with Typeform while being much simpler to use.
A coding-free solution that should be simple for most marketing professionals to grasp and provide the leads or feedback they want.
With the creation of forms in 177 countries and 12 languages, JotForm has amassed a client base of 2 million regular users over the last 12 years.
The free Start plan includes up to 100 submissions, 100MB of online storage, five forms, and 1,000 form views.
Paid plans begin with the Bronze level and extend monthly submissions to 1,000, storage capacity to 1GB, and 25 forms and 10,000 views when paid annually.
The Silver package adds HPIAA compliance, a 10,000 view cap, 10GB of storage, 100 forms, and limitless views.
The Gold package offers limitless forms and views, 100GB of storage, and 100,000 submissions overall. This is undoubtedly one of the best tools for surveys.
11. SurveyPlanet
SurveyPlanet comes with hundreds of templates for typical surveys as a start, and it also has a built-in theme system that makes it easy to create layouts.
If you keep to SurveyPlanet’s basic features, creating your first survey may be surprisingly easy.
There are, however, a few more features that cater to professional users.
For instance, the premium plan of SurveyPlanet lets you white-label your surveys and export your data in various formats.
In conclusion, the platform is a great option for personal and business tasks.
12. AskNicely
The distinctive selling proposition of AskNicely is its ability to gather real-time data based on Net Promoter Score (NPS).
This tool was created to monitor that dynamic since NPS is a great approach to assessing the quality of client interactions for a business.
It also connects with other customer workflow choices, including Salesforce, Hubspot, Slack, Zendesk, MailChimp, and Zapier.
With these connections, surveys may target certain client segments, and data on their opinions of novel goods and services can be gathered and shown in real time on live dashboards.
13. Crowdsignal
Crowdsignal may be the best option if you’re seeking one of the best survey tools.
Despite its unassuming name, this survey tool has several well-known clients, including organizations like the BBC and Microsoft.
Crowdsignal has several tiers with increasing degrees of capability like the other options.
The platform’s free plan comes with a drag-and-drop question editor and supports more than 15 different question kinds, making it simple to build surveys.
You may also include Google Maps, movies, photos, and other materials in your inquiries.
Crowdsignal gives you many customizing choices and lets you trademark your surveys.
It also offers an iOS app to assist you in gathering replies offline, making it the ideal tool for on-location polling.
14. SurveyLegend
One of the best tools for surveys out there in terms of usability is SurveyLegend.
Regardless of your device, the platform is designed to make the survey creation process as easy as possible.
This allows you to change your projects using your tablet or smartphone while on the road, but a big display is always helpful.
The service also strongly emphasizes contemporary design, which is seen if you look at any of their samples.
They provide you with various themes and plenty of customizing choices to assist you in getting there.
Finally, like other survey tools, SurveyLegend offers various options and doesn’t neuter its free tier.
15. HubSpot
With HubSpot’s all-in-one CRM, you can effortlessly design bespoke surveys that sync with your client information.
A form builder, a drag-and-drop builder, and other free marketing tools are also available via HubSpot.
These tools may be used to construct standalone, pop-up, embedded, and other web forms and surveys to gather and save contact information and client feedback. You may start creating custom forms, or you can start with a template.
You can access forms, email, prospect monitoring, live customer support chat, and even a meeting organizer using HubSpot’s free CRM features.
You may access various company operating tools with HubSpot in addition to forms.
HubSpot also provides email, prospect tracking, live chat, and a meeting organizer, all of which may be utilized to enhance company operations.
The form builder from HubSpot is free, but there are more features in their premium packages. The introductory package is $18 monthly.
16. Survs
In addition to being one of the best survey tools, Survs also makes it easy to share them by email, website embeds, social media, a link, and even manually.
Skip logic, pre-filling responses, and piping are features built within the survey creator.
You may make as many surveys as you like and get up to 100 replies for each one.
Consider one of Survs’ premium plans if your company needs more survey questions and replies.
They consist of data exports, branded surveys, customized URL variables, limitless questions per survey, and higher response limitations.
17. Typeform
In contrast to the other best survey tools on this list, Typeform is a form builder and one of the most interesting form solutions for WordPress.
However, its combination of characteristics makes it especially well-suited for developing modern questions.
Thanks to its cutting-edge UI and powerful form builder, Typeform is in a different league regarding usability.
Selecting the components you choose, then rearranging them using the built-in drag-and-drop editor is all it takes to create surveys.
However, when it comes to design, Typeform truly excels. Its surveys include many modification possibilities and act and appear like contemporary applications.
Therefore, respondents to your survey need to feel comfortable answering your questions.
18. Google Forms
Google Forms is another application that provides limitless surveys, questions, and replies.
All of Google Forms’ features are accessible to consumers since there isn’t a premium version.
This entails having access to various choices for custom design and data export.
Google Forms is a dependable survey site that is used by some of the top-paid online surveys.
Data can be easily exported from Google Forms since it synchronizes with Google Sheets automatically.
Google Forms is a definite choice for smaller organizations looking for a full range of functionality inside a simple interface.
This is because it allows for the incorporation of free skip logic, adding photographs and videos, and including collaborators.
